MOZA Brings Mercedes, Porsche, Ford Wheels and Its First MotoGP Hardware to Gamescom 2026

MOZA Racing is arriving at Gamescom 2026 with four new licensed steering wheels at once, built with Mercedes-Benz, Porsche, Ford, and, for the first time in the company's history, MotoGP. It's the largest single wave of automotive licensing deals the manufacturer has ever shown at one trade show, and a clear sign MOZA wants to compete on brand authenticity, not just price and spec sheets.

Four licenses at once, one of them genuinely new territory

The loudest part of the booth is two wheels built with Mercedes-Benz, timed to the brand's 140th anniversary. The flagship model, inspired by the concept Mercedes-Benz VISION ONE-ELEVEN, packs five built-in displays, a number that's still rare rather than standard in the sim racing wheel segment. Alongside it sits the quieter MOZA X Mercedes-Benz GT, drawing on the brand's GT-model heritage. Both wheels will show up at the MOZA booth and at Mercedes-Benz's own booth, where the automaker is setting up five simulator stations built on MOZA hardware.

The Porsche 911 GT3 RS wheel goes a step further than a passing resemblance: MOZA built it from the car's original CAD data, matching button layout down to a functional horn button, and added a detachable display on top. The Ford Mustang GTD wheel rounds out the licensed lineup, drawing on the track-focused, most powerful Mustang in Ford's range.

The real new territory is MOZA's move into motorcycle simulation, its first such product ever, officially licensed by MotoGP and natively supported by the MotoGP game franchise. It runs on force feedback, so track reactions are meant to be physical rather than just a rumble effect. For a company that's built its reputation on four wheels, this is a first step into a segment where the competition is far thinner than in car sim racing.

The four new licenses stack on top of what MOZA already sells, not in place of it. The booth still carries earlier wheels built with Lamborghini, inspired by the Essenza SCV12 and Revuelto, plus one drawing on the Porsche Mission R. Between all of it, MOZA is showing hardware licensed by five different automotive and motorsport brands at once in Cologne: Mercedes-Benz, Porsche, Ford, MotoGP, and Lamborghini, something no competitor in the sim racing space currently matches.

PHF and AI Coach: less flashy, more everyday

Beyond the wheels, MOZA is showing the PHF (Pedal Haptic Feedback) module, an add-on that sharpens feedback precision on the pedals, compatible with the company's whole non-active pedal line: SR-P, SR-P Lite, SRP2, SRP Lite2, and CRP2. It's a product with no big stage moment behind it, but it actually reaches a much larger slice of existing MOZA owners than any single licensed wheel does.

The more technically interesting item is MOZA AI Coach, billed as the first coaching software in sim racing that actively controls compatible hardware, physically steering the wheel and moving the pedals to show a driver the correct line and braking technique instead of just displaying data on a screen. That's a bold claim: teaching by physically guiding a driver's hands, not by showing them a chart afterward. MOZA is putting the concept on public trial on August 29 in an AI vs Human Challenge, where brand ambassador Dirk Schouten and three-time F1 Esports World Champion Jarno Opmeer will go up against AI Coach at the booth, livestreamed on MOZA's YouTube channel.

More than a hardware showcase

MOZA is layering in a run of show activities on top of the hardware: a Leaderboard Challenge awarding prizes for the fastest lap times each day of the show, and a spot in the Xbox Digital Passport event, where collecting digital stamps across selected partner booths gives visitors a shot at winning a MOZA R3 Racing Wheel Bundle. The booth sits in Hall 10.1, stand A022, with the show running August 26-30 in Cologne.

The scale of this showcase tracks with what MOZA has been doing for months. The company took over as the official Gran Turismo World Series partner in July, stepping into the spot left by Fanatec, which had filed for bankruptcy the year before, and shipped one of the biggest launches in its history the week before that, the HMA150 motion system and the R16 Ultra wheelbase. Gamescom 2026 isn't a standalone PR moment, it's another step in the same playbook: take the spots weaker rivals are vacating, and do it across licensing, sports partnerships, and AI hardware at the same time.