MOZA Racing opens its booth at Sim Gaming Expo 2026 in Schaumburg today (September 18-20) with six hands-on rigs spanning sim racing, flight simulation, trucking, farming, and motion. The headline act is the MOZA x Ford Mustang GTD steering wheel, which the company had only shown as a teaser at Gamescom, and which it now calls officially launched. Price and release date still didn't make it into the announcement.
A wheel that spent a month as a promise
MOZA first showed the Mustang GTD-inspired wheel on August 26 at Gamescom 2026, as one of four new automotive licenses unveiled at once. Back then it was a booth prototype with no full spec sheet and no timeline. The press materials for Sim Gaming Expo say the wheel "officially launched on September 17," and visitors in Schaumburg get the first real chance to test what had previously only been visible behind show-floor glass.
The rim measures 330mm and carries a centrally mounted 2.99-inch HD display that can be reconfigured for different telemetry views, including graphics styled after the Mustang GT3 race car. Behind the rim sit magnetic shift paddles and separate clutch paddles, machined from aluminum with an anodized finish, styled after the original Mustang GTD steering wheel. Front buttons, RPM LEDs, and flag indicators light independently, and an RJ11 port lets the wheel connect to third-party wheel bases, not just MOZA's own.
The rest of the booth: from a truck cab to a tractor
Beyond the Mustang GTD wheel, MOZA is also running live demos of the HMA150 motion system, which we covered at its July launch when MOZA priced it at $2,999 and directly undercut competing D-BOX-class platforms. At the time the hardware only existed on paper. Now visitors in Schaumburg can sit in a seat mounted on four HMA150 actuators and feel the difference between reading a spec sheet and having acceleration, braking, and track surface texture reproduced through physical motion.
The rest of booth 515 carries the R16 Ultra and R5 Pro wheel bases, the AY90 active pedals, the MFY Pro flight controller, and the Farming Control System for farming simulators. That spread shows MOZA isn't treating Sim Gaming Expo as a sim-racing-only event: the company is deliberately mixing categories, betting that a visitor who came to try the racing wheel sticks around for the flight stick or the tractor control panel too.
MOZA was founded in 2015 by automotive engineers and sim racing enthusiasts, and today claims more than 3 million customers across 100-plus countries. The scale of the Schaumburg booth, four entirely different hardware categories at once, fits how the company has been positioning itself for months: not as a maker of one category of wheels, but as a supplier of a full simulation ecosystem, from a truck cab to a motion-equipped racing seat.
Where else to find MOZA at the show
MOZA's main booth is number 515, but its hardware also shows up at four partner booths elsewhere on the floor: Newegg (001), DOF Reality (315), Pimax (324), and SIMGASM B.V. (615). Spreading hardware across the hall suggests MOZA is targeting visitors who never planned to stop by its own booth in the first place, VR headset fans at Pimax or motion-platform shoppers at DOF Reality among them.
Sim Gaming Expo is the first place where the Mustang GTD wheel stops being a press-kit render and becomes something people can actually hold and turn. That's a real step up from Gamescom, where MOZA showed only the look of the wheel, with no working display and no confirmed third-party base compatibility.
The problem is that "official launch" in the press materials promises more than what's actually happening in the market. Without a price or an availability date, nobody can order this wheel today, so it's still a show-floor demo, just wrapped in stronger marketing language than three weeks ago at Gamescom. MOZA ran the same pattern a week ago with its PS5 debut: full specs and licensing, zero pricing.
What stands out is the contrast with the HMA150, the one 2026 MOZA announcement out of three that got a real price attached right away. That proves the company can price hardware at launch when it wants to, which makes the silence specifically around the Mustang GTD wheel read more like a business decision than a sign the product isn't ready.
The recommendation: if this wheel interests you, treat Sim Gaming Expo as a chance to try it in person, not a signal that you can start planning a purchase. The real launch starts on the day MOZA names a price.





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